![]() ![]() Throw this data into a new custom audience and hit them up with ads sending them to a targeted landing page. You can often find emails or phone numbers on a company’s website. Gather a list of emails, phone numbers or Facebook IDs of people that you want to do business with (yes, I know this is against Facebook’s rules. 2, 2014: This idea is clearly against Facebooks’s updated terms of service so use this strategy at your own risk) 2) Target Employees of a Specific Company or Organization. Once you have a list of all their profile URLs, you can get their Facebook ID numbers by going to Or you can also find anybody’s ID by adding the word “graph” to their profile URL, like this Īdd all these IDs to a list and you can now target all the influencers in your marketing. Then locate each of these people’s individual Facebook profiles (you can pay somebody at to do this work for you). Start of by creating a list of all the influential journalists and bloggers that you want to target. Here’s some creative ideas for you to consider… Just sayin.)Ĭustom Audiences are one of the most effective targeting techniques that I use for my consulting clients. I’m not recommending that you try all these techniques (but if you did, you’d probably get an awesome ROI. Some of these ideas might be against the terms of service for using Custom Audiences. Important Disclaimer: This article is intended to help you get your creative juices flowing and start thinking about what is now possible using Facebook ads audiences. Today I want to share some new ideas for how you can use Facebook’s Customer Audience feature to refine your ad targeting and get more bang for your marketing buck.įor those of you who still haven’t tried it, Custom Audiences is a powerful new tool which allows you to create lists of people you want to target Facebook ads at based on a list of email addresses, unique Facebook IDs or phone numbers. Looking for creative new ways to grow your success with Facebook Ads? ![]()
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